Last December 14, 2013, the Polytechnic University of the Philippines-Open University Systems led by Prof. Jay Dumlao organized a “Entrepreneurship and Digital Marketing” Seminar held at the Bulwagang Balagtas Auditorium. It was graced by two great speakers and was attended by more than 300 future entrepreneurs from PUP Open University.
Dr. Edwin Monares talked about how to be an entrepreneur. He said that being an entrepreneur does not only mean putting up a business but creating a business within the business. An entrepreneur is an inventor, an innovator. An entrepreneur is someone who continuously create something good from what is presently existing. He also shared his experience from being a student and being an entrepreneur. He opened the eyes of the student that one can already be an entrepreneur without shelling out any money. It takes a lot of courage to be an entrepreneur, because in being one, there is a 50-50 chance of success and failure. Success is more attainable depending on how innovative, serious, and creative an entrepreneur is.
One of the speakers is the Gadget Pilipinas Editor and Digital Media Manager of Pioneer Insurance, Giancarlo Viterbo. Mr. Viterbo talked about “Your Personal Brand in the Digital Age”. In his talked, he discussed the role of social media and how important it is to create your own personal branding. He also discussed on how to promote your personal brand in the social media.
Here is a quick look at Mr. Viterbo’s talk:
Your personal brand is defined by your brand premise.
The essential steps in order to formulate your brand premise is:
- To understand the “dramatic issue”.
- Commit to a “movement” or take an action to counter the issue.
- Realize a fulfillment.
“Strive for Excellence and Distinction with Humanity as compass” is my personal brand premise. I based my brand premise from the following:
- Dramatic Issue: Becoming great and different at something sometimes negatively affect relationships at work.
- Movement: Adding a spice of humaneness and benevolence make and mend personal bonds.
- Fulfillment: Become awesome at doing something with great friends by my side.
Your Personal Brand Premise will exude in the quality of work you do. It will also give you direction and inspire you to have your own visual identity. And also, your brand premise will define your social media reputation.
Other event photos.